Lowe’s Leverages AI & Digital Twins to Reinvent the In‑Store Experience

From checking stock levels faster to rethinking store layouts entirely, Lowe’s is transforming home improvement shopping through a powerful blend of AI tools and smart infrastructure. By leveraging Nvidia’s Omniverse and digital twin technology, along with a new partnership with Dell, the retailer is enhancing the efficiency, responsiveness, and customer care.

According to Business Insider, Lowe’s utilizes AI to analyze customer behavior, seasonal trends, and social media buzz, then adapts product layouts and inventory in real-time. Whether it’s preparing hurricane supplies or highlighting trending plants, the system keeps shelves stocked and shoppers satisfied.

Digital twins are virtual replicas of physical stores, allowing store teams to test layout changes in a simulated environment before implementing them, drastically speeding up the in-store redesign process.

In collaboration with Dell, Lowe’s is rolling out an advanced computing infrastructure across more than 1,700 stores. AI systems powered by Nvidia are ramping up their capabilities, including inventory forecasting, intelligent checkout, in-store customer assistance, and asset protection. This tech stack enables staff to track which products are selling accurately and when, thereby reducing stockouts and optimizing shelf placement.

Lowe’s SVP of Data, AI & Innovation, Chandhu Nair, emphasizes that AI is meant to empower employees, not replace them. Sales associates gain a competitive edge with tools like “MyLow Companion,” a voice-activated assistant that provides instant product information and recommendations via handheld devices.

This pioneering approach reflects a larger retail trend, with 80% of major retailers expected to adopt similar AI systems soon.

Lowe’s is utilizing AI and digital twins not only to enhance inventory management but also to enrich the overall in-store experience. From faster checkouts to smarter layout designs, the home improvement giant is creating a more responsive and engaging shopping experience that benefits both customers and employees.